Social Media Marketing Portfolio
Koushik
Kothari

Nearly two years of building brands, creating content, and delivering measurable results — across food, lifestyle, jewellery, and cloud kitchen industries.

Strategy · Content Creation · Growth Marketing

A results-driven Social Media Marketing professional who doesn't just plan — we execute. From ideation to content creation, strategy to analytics, we deliver end-to-end social media growth.

5+
Brands Grown
1.26M
Peak Impressions
22.2K
Followers Grown
305K
Top Reel Views
About

We don't just strategise.
We create.

I am a Social Media Marketing professional with nearly two years of freelance experience managing brand presence, creating content, and driving measurable growth. With a strong foundation in business administration, I combine creativity with strategy to build consistent and impactful digital identities.

Through The Brain Effect, we handle everything end-to-end — from strategy and content ideation to actual content creation, posting, performance tracking, and engagement optimisation. We don't just tell brands what to do — we build it with them.

Areas of Expertise
Content Creation Content Strategy Instagram Growth Reels Production Hook & CTA Writing Performance Analysis Content Ideation Brand Identity Engagement Optimisation Campaign Execution Analytics Monitoring Caption Copywriting
What We Do
01
Content Creation
We create the actual content — Reels, carousels, captions, and Stories. Not just ideas handed off, but fully produced content ready to publish.
02
Content Strategy & Ideation
Building content frameworks tailored to each brand's niche, audience, and growth goals — with a full idea bank to back every posting schedule.
03
Hook & CTA Engineering
Crafting scroll-stopping openings and calls-to-action that convert views into followers, saves, and real engagement.
04
End-to-End Page Management
Full social media management — from content planning, creation, and posting to performance tracking and monthly reporting.
05
Brand Presence & Growth
Strengthening digital identity and growing audiences that convert into real business outcomes — followers, brand deals, and customers.
Clients

Brands we have worked with.

Food & Lifestyle
Just A Bite
Food & lifestyle content creator focused on restaurant and café discovery. Created content, engineered hooks, and drove explosive growth — 5K to 7.5K followers with 1.26M impressions in 30 days.
Travel & Lifestyle
Diksha Jain
Travel and lifestyle creator. Created content consistently for 10 months — growing the page from 600 to 22,200 followers, a top reel at 305K views, and consistent brand deal acquisition.
Food & Snacks
Tasty Kravingzz
Snacks and refreshments brand. Built their social media from zero — page setup, content creation, ideation, and a brand visibility strategy to establish their online presence.
Jewellery
Calia
Silver jewellery brand with minimal, contemporary designs. Developed and created content aligned with their aesthetic to strengthen brand identity and digital presence.
Cloud Kitchen
The New Box
Cloud kitchen delivering quality multi-cuisine food experiences. Built their social media from scratch — page creation, content strategy, content production, and audience engagement.
Case Study 01 · Food & Lifestyle
Just A
Bite
Timeline
30 Days
Platform
Instagram
Starting Followers
5,000
Team
2 People — The Brain Effect
The Challenge

A page with potential, not yet realised.

Just A Bite had an engaged audience but no structured strategy or consistent content. The page lacked direction, hooks weren't pulling new audiences in, and growth had plateaued at 5,000 followers with minimal non-follower reach.

Before we started
5K
followers
✗ No defined content strategy
✗ No consistent content creation
✗ Weak hooks — low new-audience pull
✗ No structured CTAs
✗ Stagnant follower growth
✗ Minimal non-follower reach
What We Did
01
Content Creation
Created all social media content for the brand — Reels, captions, and formats tailored to the food discovery niche. Fully produced and ready to publish.
02
Content Strategy & Ideation
Built a repeatable content framework — right formats, topics, and cadence to attract both existing fans and new audiences consistently.
03
Hook Engineering
Rewrote opening frames of every Reel and caption to stop the scroll. Tested curiosity, contrast, and direct value hooks to find what worked.
04
CTA Optimisation
Added intentional CTAs to every piece of content — driving saves, shares, and follows, turning passive viewers into community members.
05
Performance Analysis
Tracked metrics week-on-week, identifying what drove the highest reach and doubling down on those formats. Every decision was backed by data.
The Results
+2,500
↑ From 5K to 7.5K
New Followers in 30 Days
1.26M
↑ Highest Ever Recorded
Total Impressions
579K
↑ Reels Performance
Reels Reach
+524K
↑ Massive Expansion
Increase in Overall Reach
+1196%
↑ Explosive Growth
Non-Follower Reach Increase
+95.5%
↑ Near Double
Follower Engagement Increase
The Outcome
"The content we created and the strategy we ran unlocked better brand collaborations and positioned Just A Bite as a serious player in the food content space."

With 2,500 new followers in a single month and 1.26M impressions — their highest ever — Just A Bite attracted stronger brand partnership opportunities, growing its credibility and reach in the food discovery niche.

Case Study 02 · Travel & Lifestyle
Diksha
Jain
Timeline
10 Months
Platform
Instagram · @_.dikshajain._
Starting Followers
600
Team
2 People — The Brain Effect
The Challenge

From 600 followers to a brand-deal ready creator.

Diksha's Travel & Lifestyle page had potential but almost no audience. At 600 followers, the page lacked reach, structured content, and the consistency needed to attract brand partnerships. The goal was to build a credible creator account — and create all its content — from the ground up.

Before we started
600
followers
✗ No content strategy or direction
✗ No consistent content being created
✗ Minimal reach outside existing circle
✗ No brand deals or collaborations
✗ No consistent posting framework
What We Did
01
Content Creation
Created all content for the page over 10 months — Reels, captions, and Stories consistently produced and published to maintain momentum and audience growth.
02
Page Strategy & Positioning
Defined a clear content identity for Travel & Lifestyle — tone, aesthetics, and content types that would attract a broader audience consistently.
03
Hook & Reel Optimisation
Engineered high-retention opening hooks and optimised Reel structure to increase watch time and shares — key drivers of Instagram's algorithm.
04
Growth Tracking & Iteration
Monitored performance monthly, identifying top-performing content types and refining strategy to sustain growth momentum across 10 months.
The Results
22.2K
↑ From just 600
Current Followers
36×
↑ Growth Multiplier
Audience Growth in 10 Months
305K
↑ Top Performing Reel
Highest Reel Views
25–30K
↑ Consistent Performance
Average Reel Views
The Outcome
"A micro-creator account with 600 followers became a brand-ready travel page with 22,200 followers, consistent content, and brand deal income — in under a year."

Growing from 600 to 22,200 followers over 10 months, with an average of 25–30K views per Reel, positioned Diksha as a credible travel & lifestyle creator. The page now consistently attracts and closes brand deals — a direct result of the content quality and consistency built over the campaign.

Case Study 03 · Food & Snacks
Tasty
Kravingzz
Service
Page Launch, Content Creation & Growth
Platform
Instagram
Industry
Snacks & Refreshments
Team
2 People — The Brain Effect
The Brief

Building a brand's social presence from zero.

Tasty Kravingzz — a snacks and refreshments brand — had no existing social media presence. They needed a page built from scratch, content created and published, and a strategy to establish brand visibility and audience trust from day one.

The Starting Point
0
presence
✗ No Instagram page or online presence
✗ No content, brand identity, or strategy
✗ No audience or following
What We Did
01
Page Setup & Brand Identity
Set up the Instagram page from scratch — bio, profile structure, highlights, and visual identity aligned with the snacks brand personality.
02
Content Creation
Created all content for the brand — product showcases, trending Reels, and engagement-first formats designed to grow a new account from zero quickly.
03
Content Ideation & Strategy
Developed a full content idea bank and posting strategy tailored to the snacks niche to reach new audiences and establish brand recognition.
The Outcome
"Tasty Kravingzz went from no online presence to an active, branded Instagram page with created content and a strategy driving consistent audience growth."
Case Study 04 · Jewellery
Calia
Service
Content Creation, Strategy & Ideation
Platform
Instagram
Industry
Silver Jewellery — Minimal & Contemporary
Team
2 People — The Brain Effect
The Brief

Elevating a jewellery brand's digital aesthetic.

Calia is a silver jewellery brand with minimal and contemporary designs. The brand needed content created that matched their aesthetic — clean, elegant, and distinct in a saturated jewellery market on Instagram.

What We Did
01
Content Creation
Created all brand content — product shoots concepts, Reels, and caption copy aligned with Calia's minimal aesthetic and contemporary positioning.
02
Content Ideation & Strategy
Built a structured strategy covering post formats, frequency, and content pillars to create a consistent and recognisable brand presence.
03
Brand Aesthetics Strengthening
Guided the visual and tonal direction of the page to reinforce Calia's contemporary positioning and stand out in the jewellery niche.
The Outcome
"Calia's digital presence was elevated with created content and a strategy that matched the brand's minimal identity and grew audience engagement."
Case Study 05 · Cloud Kitchen
The New
Box
Service
Page Build, Content Creation & Strategy
Platform
Instagram
Industry
Cloud Kitchen · Multi-Cuisine
Team
2 People — The Brain Effect
The Brief

Launching a cloud kitchen's social media from scratch.

The New Box needed a complete social media launch — page creation, content created from day one, and a content engine to drive awareness and audience engagement for their multi-cuisine delivery brand.

The Starting Point
0
social presence
✗ No Instagram page or brand online
✗ No audience, content, or strategy
✗ No digital identity established
What We Did
01
Social Media Page Build
Set up The New Box's Instagram from zero — profile, bio, visual identity, and page structure aligned to the cloud kitchen's brand and offerings.
02
Content Creation
Created all content for the brand from day one — food showcases, behind-the-scenes, and engagement-first Reels to build an audience fast.
03
Content Strategy & Engagement
Developed a posting strategy for the food delivery niche and managed engagement to build The New Box as a credible presence in the local food space.
The Outcome
"The New Box launched with a polished social presence, created content, and a strategy built to grow their audience and drive delivery orders."
Content Created

We make the content. Not just the plan.

Across every client, we create the actual social media content — Reels, captions, carousels, and Stories. Fully produced, on-brand, and built to perform. From food to jewellery to travel lifestyle, here's what we create.

🎬
Reels & Video Content
Full Reel production — concept, hook, structure, and caption. Created for every client with formats tested for maximum reach and watch time.
🍽️
Food & Restaurant Content
Reels and captions for food brands — designed to drive saves, shares, and restaurant visits. Created for Just A Bite and The New Box.
✈️
Travel & Lifestyle Content
Hook-led travel Reels with consistent storytelling — created for 10 months, averaging 25–30K views with a top video hitting 305K.
💍
Jewellery Brand Content
Minimal, aesthetic-forward content for Calia — product showcases and lifestyle pairings created to strengthen brand identity.
✍️
Caption & Hook Copywriting
Scroll-stopping hooks and conversion-focused captions written for every piece of content — across all client categories and niches.
📊
Performance Reports
Monthly analytics reports tracking reach, impressions, engagement, and follower growth — used to refine content strategy continuously.
View Content Drive ↗
Tools & Initiatives Built

Beyond content — building systems.

In addition to client work, we've built digital tools and infrastructure to support and scale social media marketing operations.

Agency · Landing Page
The Brain Effect
thebraineffect.carrd.co ↗
Built a professional landing page as the digital front for The Brain Effect. The page highlights services, client success stories, and expertise — designed to convert visitors into clients and reflect the agency's strategic and creative approach.
Automation · Instagram
Instagram Chatbot
Developed an Instagram chatbot to automate responses and improve interaction efficiency for The Brain Effect's agency page. The tool handles incoming queries, qualifies leads, and keeps response times fast — freeing up time for creative work while maintaining a professional client experience.
Contact

Let's build something.

Open to new client partnerships and collaborations. Reach out directly and let's talk about what we can create together.

Email
koushikkothari136@gmail.com
Phone
9363135018
LinkedIn
linkedin.com/in/koushik-kothari
Agency Website
thebraineffect.carrd.co